ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold
Por um escritor misterioso
Last updated 24 setembro 2024
In 2020, ZiMAD was looking to acquire a casual game that would seamlessly fit into its portfolio of board games, when it found Domino Online. At the time, however, its metrics were mediocre at best. In this article, Yana Vesnina, M&A manager at ZiMAD, explains why the publisher decided to buy the game and how it managed to dramatically increase its revenue.
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ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold
More than 90% of first-half Domino's Pizza sales online – and 44% via its app - Internet Retailing
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Domino Online - ZiMAD
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