Mattel, Forever 21 Team Up for Exclusive Barbie Roblox Metaverse

In a press release shared with Rarity Sniper, Virtual Brand Group, a Los Angeles-based Web3 company, revealed that it has partnered with Mattel’s Barbie brand and Forever 21 to bring the two companies into Roblox. Together, the three companies will launch an exclusive artificial intelligence (AI) designed virtual fashion collection for Roblox users that includes […]

Brands like Claire's are bringing their Roblox IP to physical retail

Barbie movie's brand collaborations make a marketing machine

adidas celebrates self-expression with latest Roblox launch

Barbie Marketing Mania: How to Add Some Glitter to Your Ad Campaigns? - PropellerAds Blog

Forever 21 tests 'real' products in the metaverse

Win Robux, Forever 21 Gift Cards, and More in Barbie 'Twin with Your Avatar' Giveaway - The Toy Insider

METAVERSE FASHION COUNCIL on LinkedIn: Barbie and Forever 21 launch 'Forever Barbie' collection on Roblox

Forever 21 and Mattel Are Bringing Us More Barbie This Summer - MINI V Magazine

This Barbie is a Marketing Genius: Unveiling the New Movie's Phenomenon

Forever 21 and Mattel Are Bringing Us More Barbie This Summer - MINI V Magazine

Forever 21's Barbie Summer 2023 Collection Is A Hot Pink Dream

Forever 21 starts virtual retail in Roblox metaverse

Making sense of the metaverse with TBA & VBG - micebook.