Tencent-backed Kwai launches new app to go after Douyin's core

Kwai Concept's goal is very transparent - to lure more users from first and second-tier cities.

Using TikTok in tourism destination choice: A young Chinese tourists' perspective - ScienceDirect

Kuaishou: TikTok's Chinese nemesis, Marketing

The design behind TikTok's largest short video competitor: KuaiShou, by Alexis Liu

short-video app

Douyin Advertising Strategies for Foreign Brands - Marketing China

ByteDance's Douyin Challenges WeChat to Become China's Next Everything App - Bloomberg

South China Morning Post (2023!07!06)

Kwai (KuaiShou) - China Short Video Marketing, Tiktok Competitor

What to expect in China e-com companies' Q2 print?

Tencent eyes new apps to fend off rivals and offset slower growth in flagships WeChat and QQ

HKSAR Government Press Releases

Platforms SpringerLink