Watch: what do people think of Coca-Cola's sponsorship of The London Eye?

Coca-Cola's sponsorship of London landmark The London Eye kicked off this month, resulting in Europe's tallest Ferris wheel being bathed in red light. Marketing took to the South Bank to ask the public the significance of the red-illumination.

Watch: what do people think of Coca-Cola's sponsorship of The London Eye?

Welcome to the Coca-Cola London Eye … but health charities are already seeing red, Coca-Cola

Watch: what do people think of Coca-Cola's sponsorship of The London Eye?

Coca Cola London Eye re-brand slammed by health charities as 'inappropriate', The Independent

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Queuing for london eye hi-res stock photography and images - Alamy

5 Reasons to Visit the Coca-Cola London Eye - Christina's Cucina

Sugar high on the London Eye: Coca-Cola sponsorship should make us weep, Ara Darzi

Coca Cola's London Eye Re-Brand Named 'Inappropriate' by Health Charities

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Welcome to the Coca-Cola London Eye … but health charities are already seeing red, Coca-Cola